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They’re not just leaders. They’re living examples.

As experienced visionaries in their fields of expertise, ASEA leaders bring the power of human potential to life—and they’re here to share it.

Leadership Hero
Verdis Norton

Verdis Norton

Founder, retired

The visionary who made ASEA’s beginnings possible, Verdis Norton is more than an originator. He is also a strategist who built a distinguished career leading billion-dollar companies, including Kraft Foods, before founding ASEA. His strategic proficiency brought ASEA to the worldwide marketplace and guided the company through its early phases of growth. Maintaining his interest in the company, Verdis appears at select company events.

It’s never too late to start something with great purpose, especially if it is in service of humanity. Never stop growing, learning, and becoming.
Tyler Norton

Tyler Norton

Founder & Chair

Tyler is co-founder and chairman of the board at ASEA Global a top-50 global direct sales organization doing business in 33 countries around the world.

Prior to founding ASEA®, Tyler had a successful two-decade career in the financial services industry where he served as a VP, senior VP, and chief distribution officer for several multi-billion-dollar financial organizations.

In addition to a successful corporate career, and founding and leading ASEA, Tyler has also founded several different businesses over the past 20 years, including a global strategic advisory firm dedicated to promoting entrepreneurial success in companies of all sizes worldwide. His passion for the power of human potential and the entrepreneurial spirit led him to collaborate on a 3-D interactive film experience called License to Dream, which is currently part of a charitable initiative to teach and promote entrepreneurship to high school students around the world. Tyler helped to launch the US Women’s Chamber of Commerce and served for many years on their advisory board as a personal advisor to their CEO & president. He has served on several other corporate advisory and elected boards.

The most valuable untapped resource in the world is the human resource. Everyone you see is a deep ocean of limitless potential. We can awaken, inspire, and power that potential in others to believe, belong, and become.
  • Jarom Webb

    Jarom Webb

    Vice Chairman & Founding Executive

    Jarom Webb joined ASEA during the pre-launch phase in 2009. Jarom has served on the ASEA Board of Managers since its inception and brings to ASEA nearly two decades of experience in the direct selling industry. Jarom initially took on an executive role with the company as CFO and soon added the additional responsibilities of COO. He was appointed president of the company in 2012 and to vice chairman of the board in 2021. In his role as vice chairman and founding executive, Jarom oversees the strategic direction of ASEA to bring new insights and carry on the vision that first attracted him to our company. He completed his Bachelor of Accounting at Brigham Young University and earned his MBA from the University of Utah.

  • Chuck Funke

    Chuck Funke

    Vice Chairman & Founding Executive

    Chuck Funke leads ASEA with quiet confidence and a focus on investing in individuals. Chuck earned an undergraduate degree from Brigham Young University and a Master of Business Administration from Bellevue University. Before joining ASEA in 2011, Chuck spent nearly 20 years in the financial services industry where he worked for some of the largest financial institutions in the world. He was appointed CEO of ASEA in 2014. In 2023, he transitioned to a founding executive and vice chairman of the ASEA Board of Managers. His experience and expertise have been essential in growing ASEA into a thriving business that leads with a commitment to principled and effective core professional practices.

  • Scott Aldred

    Chief Executive Officer

  • Dave Wall

    Executive Vice President and Chief Financial Officer

  • Ben Tyler

    Chief Legal Officer

  • KimMarie Larsen

    Senior Vice President of Ethos, Events and Recognition & Chair, ASEA Advancing Life Foundation

  • Frank Santoyo

    Senior Vice President of Business Development

  • David Jenson

    Senior Vice President of Global Supply Chain

  • Michelle Ho

    Senior Vice President of Global Business Development Operations

  • Blake Rule

    Senior Vice President of Global Finance

  • Hunter Dean

    Senior Vice President of Production Operations

  • Jeremy Meredith

    Senior Vice President of Global IT

  • Julia Ku

    VP, ASEA Asia Pacific

  • Edouard Gug

    VP, ASEA Europe

  • David Johnson

    VP, Global Accounting