Power your potential
We’re not a company — we’re a movement. Science-led and people-powered, we exist to better people’s lives and be a force for good in the world. Here, personal transformation starts at the cellular level helping people feel their best … and at the human level helping people be their best.
Redox technology: the discovery and the legacy
- While serving on the board of a small biotech company, ASEA founder Verdis Norton recognized a groundbreaking technology that supplemented our bodies’ own redox cell signaling potential. These life-sustaining cellular messengers can protect, rejuvenate, and optimize cellular health.*
- Deeply inspired by the potential human impact of turning this technology into a supplement that could revolutionize health and support the energy and vitality of people everywhere*, Verdis acquired this redox signaling technology. The new company was named ASEA, inspired by the constant cycle of rejuvenation and rebirth that comes from the sea.
After extensive research and laboratory testing, ASEA landed on a solution to deliver redox signaling technology in products that could now be delivered with global reach. And limitless impact.
Learn more about our science >
The breakthroughs were just the beginning
The growth of ASEA was made possible when product innovation and human inspiration came together.
Changing the world, one market — and one life — at a time
Our worldwide community of customers and associates share their passion for our unique products and human-centered ethos with the world. Today, we operate in 34 markets where we have impacted hundreds of thousands of lives.
- Global markets
- 34
- Bottles shared
- 28M+
- Lives impacted
- 750k+
Australia
Est. 2014
Austria
Oct 2012
Belgium
May 2013
Canada
Aug 2010
Croatia
Oct 2013
Czech Republic
May 2014
Denmark
Aug 2013
Finland
Jan 2014
France
Apr 2012
Germany
Apr 2012
Hong Kong
Est. 2017
Hungary
Oct 2012
Indonesia
Est. 2024
Ireland
Apr 2012
Italy
Jan 2012
Malaysia
Est. 2021
Mexico
Jan 2014
Netherlands
Apr 2012
New Zealand
Est. 2014
Norway
Oct 2012
Philippines
Est. 2019
Poland
2017
Portugal
May 2014
Romania
Oct 2013
Singapore
Est. 2017
Slovakia
May 2014
Slovenia
Apr 2012
Spain
Apr 2012
Sweden
May 2013
Switzerland
2016
Taiwan
Est. 2018
Thailand
Est. 2019
United Kingdom
Apr 2012
United States
Est. 2009
*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease. This material is intended for a US audience only.
Believe, Belong, Become™